Leadership Giving in Campaign
Leadership Donors strengthen their city by giving $1,200 to $9,999 annually to United Way. Representing all ages and walks of life, these donors lead change in the areas of poverty, kids and communities.
Anyone in any workplace can be a Leader, so consider adding a Leadership Giving element to your workplace campaign. Find below the resources and support that will help you grow Leadership Donors in your campaign.
Leadership Donor Materials & Tools
Leadership Giving Postcard & Logo
Use this postcard to inform people in your workplace about the impact of United Way and how they can be involved in making a meaningful difference in our city as a Leadership Donor.
Download the pdf
Use this postcard to inform people in your workplace about the First Time Leadership Donor Match and the impact of United Way and how they can be involved in making a meaningful difference in our city as a Leadership Donor.
Download the pdf
Leadership Giving Pledge Forms
The Leadership Giving Pledge Form is for those donating at a Leadership level.
The Leadership Giving Gifts of Securities Form is for those donors looking to donate shares and save on capital gains tax.
Leadership Giving Videos
Videos are a great way to communicate during campaign. Embed them in an email, use them as a United Way Moment, or post them on your company’s intranet to engage your workplace in Leadership Giving.
For the complete listing of Leadership Giving videos, take a look through the playlist on youtube.
Jill's story (4:44)
When Jill's father was diagnosed with dementia, it was overwhelming and devastating for their family. They didn’t know how to support him. With support from United Way partner agencies, Jill and her family were able to access educational and support programs to help them understand her father's disease.
Sama's story (3:03)
Removed from her abusive mother at 15, Sama entered the foster system. Feeling depressed and confused, she reached out for help and found her voice.
Mark's story (3:38)
A happy addition to Mark's family, Gage was born with Down syndrome. He receives support to ensure he reaches the same milestones as other children his age.
United Way Impact (1:46)
We bring together all areas of community to address social issues at their roots and develop long term strategies to solve them. It’s not a donation. It’s an investment.
Leaders in our community (2:06)
Watch the story of Gary, one man committed to United Way and his community.
Request a speaker with a Leadership Giving focus to give a speech during your Workplace Campaign. In sharing their stories, these accomplished public speakers inspire others to give. To book a speaker, please email us.
Leadership Giving Practices
Please refer to our Leadership Giving Best Practices one pager for ideas and suggestions to effectively incorporate Leadership Giving into your campaign.
Our annual Honour Roll pays tribute to our generous donors in print and online. Distributing a link to the online Honour Roll gives employees a chance to see how they will be recognized as a Leadership Donor.
Each year, we celebrate the spirit and generosity of workplaces, agencies and individuals who have displayed outstanding leadership and dedication during the annual campaign. This award recognizes organizations and employees who have demonstrated exceptional support of the Leadership Giving program.
Engaging Gen Next
Learn how to involve the young professionals in your workplace campaign and grow the next generation of Leadership Donors at your organization with our Gen Next toolkit.
When employees leave your workplace, there is still an opportunity to engage them as Leadership Donors. See how you can engage retirees in your campaign with our retirees toolkit.
If you are looking for additional support for a Leadership Giving campaign, please contact our Leadership Giving team.