April 18, 2013

Goodbye, paper: United Way unveils interactive annual report

annual report image

United Way of Calgary and Area wants you to see its work differently.

Instead of producing another thick annual report, United Way has cut down on paper use and gone digital with a colourful, interactive online experience. Developed by bmir (Bryan Mills Iradesso) in partnership with United Way, the 2012 annual report allows users to explore different elements of United Way's work in the Calgary area.

"We should be extremely proud of all we accomplished together in 2012," said President and CEO Lucy Miller, who unveiled the digital report at United Way's AGM on April 17.

Start exploring here.