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September 05, 2013

Superheroes unite for campaign kickoff!

lucyandnenshiOn September 5, upward of 1,000 people – affiliated with local companies, agencies and United Way – paraded through downtown to launch United Way's superhero-themed annual campaign.

"After the June flood, superheroes emerged en masse in our community," says Lucy Miller, United Way's President and CEO. "We're asking these everyday superheroes not to put away their masks and capes just yet. This fall, your city needs you more than ever. Together we can fight poverty, put kids back in school and build strong neighbourhoods."

Mayor Naheed Nenshi urged Calgarians to support United Way's superhero campaign. "It's the job of every single one of us to help our neighbours," he said.

Miller was also joined by United Way's volunteer 2013 Campaign Co-Chairs: Rick Hanson, Chief of the Calgary Police Service, and Dawn Farrell, President and CEO of TransAlta Corporation. Hanson and Farrell will be public ambassadors for the United Way campaign, lending their leadership and passion to the cause until the campaign ends at the end of December. "These two leaders are making Calgary a great city for everyone," says Miller. "When we tackle social problems together, we create a ripple effect that benefits the entire city."

United Way sustains Calgary's social safety net, ensuring that all Calgarians can plug into the opportunities available in our city. Donations are strategically invested in three areas – poverty, kids and communities – to have the greatest possible impact, supporting 100 agencies and more than 200 programs in the Calgary area.

"Right now, more people in our city are vulnerable because of the flood," says Miller. "If ever there was a year to step up and support this work, this is it."

Photo: United Way President and CEO Lucy Miller with Mayor Naheed Nenshi