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June 11, 2012

CTV Calgary and United Way Calgary Join Forces to Tackle Youth Stress with “Real YOUth” Initiative

 

For Immediate Release – Monday, June 11, 2012

CTV Calgary and United Way Calgary Join Forces to Tackle Youth Stress with “Real YOUth” Initiative

– Today on CTV NEWS AT SIX, Medical Reporter Karen Owen reveals the stress of writing exams in the first “Real YOUth” story –

Calgary, AB (June 11, 2012)– As announced this morning on CTV MORNING LIVE, CTV Calgary and United Way of Calgary and Area have joined forces in a three-year partnership to tackle youth stress with an initiative called, “Real YOUth”. Today on CTV NEWS AT SIX, CTV Calgary will air the first in a series of stories focusing on youth mental health awareness. Stress and anxiety in Calgary youth is on the rise, and is very real for those suffering. According to the United Way of Calgary and Area, between 2007 and 2008 in Calgary, more than 10,000 youth were treated for anxiety and more than 8,000 for depression.

The aim of the“Real YOUth” initiative is three-fold: to raise awareness for all groups involved including, parents, teachers, peers and of course youth struggling with these issues; to get a snap shot of the resources available the for youth of Calgary today; and finally to leave a legacy in the community that will live on for the youth of Calgary for generations to come.

“Our medical watch reporter Karen Owen sits on our editorial board for this project and will be telling these important stories for us,” said Len Perry, Vice-President Prairie Region, Bell Media and General Manager, CTV Calgary. “Tonight’s story on the stress of writing exams is just one example of the pressures our teenagers are facing. Our aim is to raise awareness in hopes it will generate discussion and lead to long-term solutions for teen stress so it doesn’t escalate.”

This is a unique partnership that brings together the expertise of both CTV and United Way in an effort to improve the lives of youth who experience stress and anxiety. United Way’s connection with its partner agencies will drive “Real YOUth” deeper into the community to understand the support system that currently exist and how both organizations can make a lasting difference on the issue.

“We know that more than 60% of youth visits to the doctor are for stress and anxiety. This is a huge number that our community needs to become more aware of. The collaboration between CTV and United Way is the beginning of a greater conversation,” said Dr. Lucy Miller, President of United Way of Calgary and Area on CTV MORNING LIVE earlier today. “We are looking for answers on how to better support youth during these critical years of their lives.”

United Way of Calgary and Area is focused on making a lasting difference in the community. United, we can help kids reach their full potential and be all they can be, help people move from poverty to possibility and build a strong, supportive community.  Change starts when we work together.  Change starts here.  www.calgaryunitedway.org

CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television networkand lead broadcaster of the London 2012 Olympic Games.  CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.  More information about CTV can be found on the network’s website at www.ctv.ca  

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For more information:                                 

Brigitte Rothe, CTV Communications, 403.240.5684 or

Kate Smitko, United Way of Calgary and Area, Media and Communications, 403.410.1835 or