WHAT YOU CAN DO

Why give a gift of Securities to United Way?

We have the expertise

United Way has been providing an efficient and effective way for you to give Gifts of Securities since 1999. We have the expertise and experience to ensure your gift will have the greatest impact on your city’s most important social issues.

You are creating long-term sustainability

We focus on understanding the underlying causes of social issues while changing lives for the long term. By bringing diverse partners together, we support people living in vulnerable situations, ensure successful transitions for children and youth and improve lives for economically-challenged individuals and families.

What are the advantages of giving a Gift of Securities?

• It is the most tax-effective way to donate to charity with the capital gains tax rate now at ZERO per cent for the donation of most securities. In the case of gifts other than flow through shares, you will receive a tax receipt for the full appreciated value of the donation without incurring any capital gains tax! However, the federal budget effective for 2011 modified the rules regarding the inclusion of capital gains on donation of flow through shares. Please obtain appropriate financial advice when considering donation of shares.
• The impact of your contribution is maximized because more money goes to where it is needed most in the community.
• Highly appreciated securities provide the means to make a significant, low-cost gift.
• Your charitable donation credit could be more than the purchase price if the securities have appreciated significantly.

Download our Gift of Securities brochure for more information.

How easy is it to transfer a Gift of Securities?

It’s easy as 1 2 3.

1. Call our Gift of Securities Coordinator at (403) 410-2578
2. Click here to download a Gift of Securities Transfer Form.
3. Click here to read United Way's Policy on Acceptance and Disposal of Shares.