To help make your campaign the best ever, these are a few key points and resources to help you get started.
1. Recruit your team
Bring people together from across the organization, including different departments and positions. Try including a management or executive sponsor to help support your campaign within the organization.
2. Set your campaign dates, theme, and goal
Once you have your team, decide how long your campaign will run, when it will start, what your organization’s goal is, and think about your campaign theme. By centering your campaign on a common theme, you can gain momentum and organize events and incentives around that theme. Setting goals, such as participation, fundraising, or even a Leadership Giving goal, can help drive participation with your campaign.
3. Plan some activities
Help connect your campaign to United Way’s work and the impact of a donation through events, speakers, videos, tours, simulations, or other activities.
4. Make giving easy
We have a variety of giving options. Work with your campaign manager to decide what works best for your workplace. Promote payroll deductions as a donation option; it’s easy, convenient, and an affordable way to spread your donation over the year.
5. Get the word out and have fun!
Share simple messages about your campaign. Plan how and when communications will be delivered so people aren’t inundated and your messages are as effective as possible. Hang posters around your office, share messages through email or your intranet, drop brochures in lunch rooms, and send out updates. Have fun and make your campaign your own!
6. Share your success and say thank you
After your campaign ends, share your results with your staff. Communicate your totals and share how that will improve lives for Calgarians. Thank everyone who contributed both financially and as a volunteer.