Leadership Giving in Campaign

Leadership Donors strengthen their city by giving $1,200 to $9,999 annually to United Way. Representing all ages and walks of life, these donors lead change in the areas of poverty, kids and communities.

Anyone in any workplace can be a Leader, so consider adding a Leadership Giving element to your workplace campaign. Find below the resources and support that will help you grow Leadership Donors in your campaign.

Leadership Donor Materials & Tools

Leadership Giving Postcard & Logo

Leader ship Giving Postcard 2017

Use this side of the postcard to inform people in your workplace about the impact of United Way and how they can be involved in making a meaningful difference in our city as a Leadership Donor.


Leader Match Postcard 2017

Use this side of the postcard to inform people in your workplace about the Leadership Donor Match and how they can be involved in making a meaningful difference in our city as a Leadership Donor.
Download the pdf




Leadership Donor logo, color - PNG format (general use; transparent background)

Leadership Donor logo, white - PNG format (general use; transparent background)

leadership donors color


Leadership Giving Pledge Forms

The Leadership Giving Pledge Form is for those donating at a Leadership level.

The Leadership Giving Gifts of Securities Form is for those donors looking to donate shares and save on capital gains tax.

Leadership Giving Videos

Videos are a great way to communicate during campaign. Embed them in an email, use them as a United Way Moment, or post them on your company’s intranet to engage your workplace in Leadership Giving.

For the complete listing of Leadership Giving videos, take a look through the playlist on youtube.


Jill's story (4:44)

When Jill's father was diagnosed with dementia, it was overwhelming and devastating for their family. They didn’t know how to support him. With support from United Way partner agencies, Jill and her family were able to access educational and support programs to help them understand her father's disease.

Watch on: Youtube | Vimeo

Sama's story (3:03)

Removed from her abusive mother at 15, Sama entered the foster system. Feeling depressed and confused, she reached out for help and found her voice.

Watch on: Youtube | Vimeo

Mark's story (3:38)

A happy addition to Mark's family, Gage was born with Down syndrome. He receives support to ensure he reaches the same milestones as other children his age.

Watch on: Youtube | Vimeo

United Way Impact (1:46)

We bring together all areas of community to address social issues at their roots and develop long term strategies to solve them. It’s not a donation. It’s an investment.

Watch on: Youtube | Vimeo

Leaders in our community (2:06)

Watch the story of Gary, one man committed to United Way and his community.

Watch on: Youtube | Vimeo

Leadership Giving (4:03)

Hear testimonials from Leadership Donors, giving $1,200 or more each year.

Watch on: Youtube | Vimeo

Leadership Speakers

Request a speaker with a Leadership Giving focus to give a speech during your Workplace Campaign. In sharing their stories, these accomplished public speakers inspire others to give. To book a speaker, please email us.

Leadership Giving Practices

Please refer to our Leadership Giving Best Practices one pager for ideas and suggestions to effectively incorporate Leadership Giving into your campaign.


Honour Roll

Our annual Honour Roll pays tribute to our generous donors in print and online. Distributing a link to the online Honour Roll gives employees a chance to see how they will be recognized as a Leadership Donor.

Spirits of Gold - Leading the Way Award

Each year, we celebrate the spirit and generosity of workplaces, agencies and individuals who have displayed outstanding leadership and dedication during the annual campaign. This award recognizes organizations and employees who have demonstrated exceptional support of the Leadership Giving program.

Contact Us

If you are looking for additional support for a Leadership Giving campaign, please contact our Leadership Giving team.



leadership giving cabinet v2

2017 Leaders Cabinet

United Way is grateful for the contributions of our talented volunteers who make our annual campaign possible. Our cabinet volunteers ensure that our Leaders have access to the most up-to-date information about Calgary's social issues and receive invitations to thought-provoking events.


Karen Kelly
Dave Fillo
Shell Canada Limited

Committee Members

Jason Clifton
Tamara Cohos
Mount Royal University
Lara Conrad
    ARC Resources Ltd.
Michael Croft
SNC-Lavalin Inc.
Perry Jasson
Keywest Projects Ltd.
Carolyn Kaldy
Community Consultant
Loretta Palandri
TD Commercial Banking
Gerald Stringer
UPS Canada
Jim Suggett
Community Consultant
Blain van Melle
TransAlta Corporation

Leadership Giving

United Way's Leadership Giving Program

Leadership Donors unite from all ages and walks of life to lead change in the areas of poverty, kids and communities with gifts between $1,200 and $9,999 annually. United Way brings together all areas of community to address social issues at the roots and develop long term strategies to solve them.

It’s not a donation. It’s an investment.


Meet Jill, a local Calgarian with a unique story. Hear how United Way has impacted her family.


Run a Leadership Giving Workplace Campaign

Are you running a United Way Campaign at your workplace? Add a Leadership Giving focus in your campaign and grow your Leadership Donors. Find the resources and support you need here.

Leadership Giving Opportunities

  • Giving a gift of $1,200 or more gives you the opportunity to join the Women’s Leadership Council, where you will receive invites to exclusive educational and networking events
  • Receive Gen Next updates and invites to events
  • Recognition in United Way’s annual Honour Roll publication
  • Invitation to the Leaders Recognition Breakfast in the spring
  • Silver and Gold Leadership Level Donors receive an invitation to the President’s Breakfast

Sponsorship Opportunities

Each year, generous sponsors contribute dollars to enhance United Way's Leadership Giving Program. Sponsorship offsets all costs associated with hosting recognition and educational events.

If you are interested in supporting the Leadership Giving program, please contact us.

leadership giving tax info v2

Leadership Giving Levels & Tax Benefits

What makes a Leader?

A Leader is bold, strategic and passionate.
Leaders step up to make a difference.
Our city needs you to lead change.

As a Leadership Donor with United Way, you are creating an impact because:

  1. Your investment is strategically directed where it is needed most in our city.
  2. Our programs, initiatives and collaboratives are rigorously evaluated to ensure your gift has the greatest impact possible.
  3. You are supporting your fellow Calgarians to thrive.

“Investing in United Way is important, because you truly are investing in your community. And you’re investing in somebody else’s future. You never know, you might be investing in your own.”

– Mark Roblin, United Way Leadership Donor

Anyone can be a Leader.

With different giving levels to suit your charitable contributions, anyone can be a Leader.

  • Bronze Leader $1,200 - $2,499 annually
    • Your investment of $1,200 provides 48 seniors with one month supply of fresh produce. 
  • Silver Leader $2,500 - $4,999 annually
    • Your investment of $2,500 provides rent to a refugee family of six for two months.
  • Gold Leader $5,000 - $9,999 annually
    • Your investment of $5,000 provides backpacks of school supplies for 200 kids starting kindergarten.

Leadership Donor Tax Credits

Giving to United Way has many benefits, both to our community and to you. Your donation of cash, securities and other assets is eligible for charitable tax credits, which can reduce the federal and provincial income tax you pay each year.

The following chart illustrates the considerable tax savings Leaders receive for each level of giving:

Tax Benefits for Leadership Giving