Family fun at Plane Pull. Kids can pull and you can cheer on your favourite teams on Sunday. Learn more
Ken's life changed. After losing his job, Ken couldn't afford to feed his kids and pay rent. Read his story

Leadership Giving in Campaign

Leadership Donors strengthen their city by giving $1,200 to $9,999 annually to United Way. Representing all ages and walks of life, these donors lead change in the areas of poverty, kids and communities.

Anyone in any workplace can be a leader, so consider adding a Leadership Giving element to your workplace campaign. Find below the resources and support that will help you grow Leadership Donors in your campaign.

Leadership Donor Materials & Tools

Leadership Giving Logo

leadership donors color SAMPLE


leadership donors white SAMPLE


Leadership Giving Pledge Forms

The Leadership Giving Pledge Form is for those donating at a Leadership level.

The Leadership Giving Gifts of Securities Form is for those donors looking to donate shares and save on capital gains tax.

Leadership Giving Videos

Videos are a great way to communicate during campaign. Embed them in an email, use them as a United Way Moment, or post them on your company’s intranet to engage your workplace in Leadership Giving.

For the complete listing of Leadership Giving videos, take a look through the playlist on youtube.


Jill's story (4:44)

When Jill's father was diagnosed with dementia, it was overwhelming and devastating for their family. They didn’t know how to support him. With support from United Way partner agencies, Jill and her family were able to access educational and support programs to help them understand her father's disease.

Watch on: Youtube | Vimeo

Sama's story (3:03)

Removed from her abusive mother at 15, Sama entered the foster system. Feeling depressed and confused, she reached out for help and found her voice.

Watch on: Youtube | Vimeo

Mark's story (3:38)

A happy addition to Mark's family, Gage was born with Down syndrome. He receives support to ensure he reaches the same milestones as other children his age.

Watch on: Youtube | Vimeo

United Way Impact (1:46)

We bring together all areas of community to address social issues at their roots and develop long term strategies to solve them. It’s not a donation. It’s an investment.

Watch on: Youtube | Vimeo

Leaders in our community (2:06)

Watch the story of Gary, one man committed to United Way and his community.

Watch on: Youtube | Vimeo

Leadership Giving (4:03)

Hear testimonials from Leadership Donors, giving $1,200 or more each year.

Watch on: Youtube | Vimeo

Leadership Speakers

Request a speaker with a Leadership Giving focus to give a speech during your Workplace Campaign. In sharing their stories, these accomplished public speakers inspire others to give. To book a speaker, please email us.


Honour Roll

Our annual Honour Roll pays tribute to our generous donors in print and online. Distributing a link to the online Honour Roll gives employees a chance to see how they will be recognized as a Leadership Donor.

Spirits of Gold - Leading the Way Award

Each year, we celebrate the spirit and generosity of workplaces, agencies and individuals who have displayed outstanding leadership and dedication during the annual campaign. This award recognizes organizations and employees who have demonstrated exceptional support of the Leadership Giving program.

Contact Us

If you are looking for additional support for a Leadership Giving campaign, please contact our Leadership Giving team.



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2018 Leaders Cabinet

United Way is grateful for the contributions of our talented volunteers who make our annual campaign possible. Our cabinet volunteers ensure that our Leaders have access to the most up-to-date information about Calgary's social issues and receive invitations to thought-provoking events.


David Fillo
Shell Canada Limited

Anna Davison

Committee Members

Jason Clifton

Michael Croft
SNC-Lavalin Inc.

Blain van Melle
TransAlta Corporation

Perry Jasson
Keywest Projects Ltd.

Jody Dominey
UPS Canada

Lara Conrad
ARC Resources Ltd.

Carolyn Kaldy
Community Consultant

Jim Suggett
Community Consultant

Jeff Green
Perpetual Energy Inc.

Rachel Raffa
SAP Canada

Patrick Accadia
RBC Royal Bank

leadership giving tax info v2

As a Leadership Donor with United Way, you are creating an impact because:

  1. Your investment is strategically directed where it is needed most in our city.
  2. Our programs, initiatives and collaboratives are rigorously evaluated to ensure your gift has the greatest impact possible.
  3. You are supporting your fellow Calgarians to thrive.

“Investing in United Way is important, because you truly are investing in your community. And you’re investing in somebody else’s future. You never know, you might be investing in your own.”

– Mark Roblin, United Way Leadership Donor

Leadership Donor Levels, as donated annually.

Bronze Leader: $1,200 - $2,499
Silver Leader: $2,500 - $4,999
Gold Leader: $5,000 - $9,999

Leadership Donor Tax Credits

Giving to United Way has many benefits, both to our community and to you. Your donation of cash, securities and other assets is eligible for charitable tax credits, which can reduce the federal and provincial income tax you pay each year.

The following chart illustrates the considerable tax savings Leaders receive for each level of giving*:

Leadership Donors Tax Benefits 2018


Leadership Giving

United Way's Leadership Giving Program

Leadership Donors unite from all ages and walks of life to lead change in the areas of poverty, kids and communities with gifts between $1,200 and $9,999 annually. United Way brings together all areas of community to address social issues at the roots and develop long term strategies to solve them.

It’s not a donation. It’s an investment.


Meet Jill, a local Calgarian with a unique story. Hear how United Way has impacted her family.


Double your impact in the community!

Thanks to local philanthropists, R.W. “Bill” Andrew, Michael & Donna Kanovsky, and Bill & Sharon Siebens, increased and new Leadership Donors gifts will be matched dollar for dollar! Local people doing local good.

New Leadership Donor?

First time donations of $1,200 or more will be matched*.

Already a Leadership Donor?

Increase your gift this year,
and the growth portion of your gift will be matched*.

*The Leadership Donor Match is available up to a maximum of $1.8 million. Only contributions supporting United Way programs and initiatives will be matched.

Run a Leadership Giving Workplace Campaign

Are you running a United Way Campaign at your workplace? Add a Leadership Giving focus in your campaign and grow your Leadership Donors. Find the resources and support you need here.

Leadership Giving Opportunities

  • Giving a gift of $1,200 or more gives you the opportunity to join Women United, where you will receive invites to exclusive educational and networking events
  • Receive Gen Next updates and invites to events
  • Recognition in United Way’s annual Honour Roll publication
  • Invitation to the Leadership Donor recognition event in the spring
  • Silver and Gold Leadership Level Donors receive an invitation to the President’s Breakfast

Sponsorship Opportunities

Each year, generous sponsors contribute dollars to enhance United Way's Leadership Giving Program. Sponsorship offsets all costs associated with hosting recognition and educational events.

If you are interested in supporting the Leadership Giving program, please contact us.


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