The WAY Forward. A young girl stands at the start of a pathway leading into the stars

Our Way Forward

Serving as a compass to guide our work over the next five years, our strategic plan sets our intention, articulates what we stand for, builds on our strengths, and realizes our potential.

The final plan is a culmination of work done throughout 2017 that included significant consultation, discussion, research, reports, and analysis. Going straight to the heart of our organization, we asked our stakeholders for input on what we should be like five years from now. And you responded.

Thank you for the more than 615 inputs provided on our future direction. We’re excited to work with you and fulfill our vision together!

Read our new strategic plan

Our new vision

Our original purpose is unchanged – to improve lives through the power of communities. This is the reason we exist.

To sharpen our focus and bring clarity about who we are and what we do, we updated our vision and mission in support of this purpose.

Vision: A resilient and caring community where everyone thrives.

Our vision is our desired end state and what we are working toward every day. We believe that resilient and caring communities produce the right conditions for everyone to thrive in their own way.

Mission: Mobilizing communities for lasting social change.

Our mission describes what we do and how we do it. We bring people, organizations, governments, and communities together around a common cause, a common vision, and a common path forward. We work with people from all walks of life to be part of local solutions that create lasting social change.

When you put it all together, it tells a powerful story of who we are, what we do, and why we do it.

Three goals

Three goals will advance our strategic direction over the next five years. Interdependent, they support and build on one another.

Goal 1: Deepen community impact; Goal 2: Inspire relationships and generate resources; Goal 3: Demonstrate excellence as a trusted, high-performing organization; Leading to lasting social change

It’s an exciting time for United Way and we’re thrilled you’re a part of it.