Financial Empowerment: United to reduce debt, grow savings, build assets. A man uses a calculator as he goes through his monthly bills

Financial Empowerment is a citywide initiative addressing the root causes and immediate needs of poverty. Through proven strategies, Financial Empowerment creates measurable improvements for people living on a low-income by helping them reduce and manage debt, increase savings and build assets. The goal is to ensure every Calgarian has the income and assets needed to thrive as a part of the City's Enough for All Strategy.



1 in 10 Calgarians live in poverty (127,000 Calgarians)

The Issue

Families in our resource rich city do not need to be under financial stress. The Financial Empowerment Model is being activated at a critical time in our current economic climate to help Calgarians who are experiencing financial stress and to prevent others from slipping into poverty.


The Six Strategies of Financial Empowerment          

Basic Needs Assistance

Safe and affordable financial products       Financial coachingTaxation and government benefits          Education savings          Learning and Earning




'Poverty can be intergenerational, and it could have easily kept going and going if it weren't for the help I received.' LeeAnne, Calgarian who has lived in Poverty 

 For more information, please take a look at the following documents:


Community Partners

  • United Way of Calgary and Area
  • The City of Calgary
  • The Government of Alberta
  • Vibrant Communities Calgary
  • Momentum
  • Bow Valley College

Corporate Partners

  • Direct Energy
  • RBC