Nutrien’s executives participating in a Smoothie Smack Down Challenge during their 2017 United Way campaignNutrien’s executives participating in a Smoothie Smack Down Challenge during their 2017 United Way campaign

This section will help you engage your colleagues in different ways and get them excited about your campaign while learning about United Way’s work. Have fun and do local good together!

Plan some activities

Activities are a great way to engage your co-workers in your campaign and bring everyone together to strengthening our city.

 

Special Events

Students and employees participating in SAIT’s annual ball drop during their 2017 campaign

Here are a few key features we recommend to help you run the best campaign possible in your workplace!

View events

Speakers

Seyi Oyewumi, United Way of Calgary and Area Board member, speaking at a Gen Next Mingle

Our speaker’s bureau offers diverse speakers to show the connection between a donation and United Way’s work in the community.

Book a speaker

Group Activities

ENMAX Corporation employees make 3,000 sandwiches for the Calgary Drop-In Centre during their 2017 campaign.

Bring your workplace together for a simulation, tour, collection drive, or to volunteer. Take a look at our engagement activities for your campaign.

See the activities


 

Engage everyone in your workplace

Not all campaigns are one size fits all. Targeting different audiences will help make your campaign a success. Below are some tools to help you.

  • Activate the next generation: those 20-40 years old, make up approximately 31 per cent of the Calgary workforce and are the next generation of your company and our city. Learn more about our Gen Next initiative.

    2017 Gen Next Postcard

    GEN NEXT POSTCARD

    Informs young professionals about United Way’s Gen Next initiative

    AUDIENCE: Young professionals in your workplace

    HOW TO USE IT: Share with young professionals in your workplace – use them as a desk drop or at events. Great way to drive engagement of the younger workplace demographic

  • Engaging retirees: Keep your organization's retired employees involved and active in their community while remaining part of your organization's team. Contact your campaign manager to learn more.
  • Create a communications plan: Plan how and when communications will be delivered so your employees aren’t inundated, and your messages are as effective as possible.

 

Share information

Annual Impact Report and Report Summary

ANNUAL IMPACT REPORT

Report that explains the impact United Way has had in the community over the past year

Summary report

AUDIENCE: Anyone in your workplace

HOW TO USE IT: Helps co-workers understand the impact of their contributions in the community

Campaign Email Templates

CAMPAIGN EMAIL TEMPLATES

Email templates to help encourage participation and engagement with campaign

AUDIENCE: Anyone in your workplace

HOW TO USE IT: Customize messages for your campaign emails to bring people to your events, say thank you, and more!


Digital Assets

DIGITAL ASSETS

"Snippets" of images from United Way’s marketing material. Please ask your campaign manager to order specific materials.

AUDIENCE: Anyone in your workplace

HOW TO USE IT: Easily incorporate images into your own marketing and messaging pieces; i.e.: intranet, posters, email, etc.

Impact Calculator

IMPACT CALCULATOR

Provides examples of the impact that can be made when donating from $25-$1,500,000

AUDIENCE: Anyone in your workplace

HOW TO USE IT: Send link to calculator via email to employees, or feature at an ambassador training session


United Way 101 Presentation

UNITED WAY PRESENTATION

General information about United Way

AUDIENCE: Anyone in your workplace

HOW TO USE IT: Customize to align to your company campaign. Use it for meetings, events, and other presentations to increase awareness and engagement