Vice President, Marketing & Communications
Yvette Biggs joined United Way of Calgary and Area as Director of the Marketing, Media and Communications department in January 2017. In August 2017, she accepted the position of Vice President, Marketing, Media and Communications.
Yvette came to United Way from Alberta Health Services (AHS), where she worked for 12 years, leading the development of strategic marketing initiatives to support AHS vision, goals, and objectives.
She is an accomplished marcom professional, with 20 years experience in non-profit management, marketing, communications, and public relations. A recognized leader of high-performance marketing teams, Yvette has directly played a hand in impacting behavioural change at local, provincial, and national levels.
She has a passion for building teams of talented people and leading the conceptualization and implementation of marketing initiatives that drive, reinforce, and sustain brand awareness.
Yvette holds bachelor degrees in both economics and psychology, along with an MBA.
A native of New Mexico, USA, Yvette has called Calgary home for the past 20 years and enjoys spending her free time with her husband Ray and cheering her son Jacob on at the U of C Dino’s football games.